01
Frequency is life.
02
Sound is light.
03
Pattern is rhythm.
04
Shapes is writing.
05
Code is all.
Music studios and a streetwear shop in Stockholm. A space in Paris for the Yamakasi — the inventors of parkour. Two labels. Two publishing houses. Records for artists and commercials. Menus hand-painted directly onto mirrors in restaurants and nightclubs.
Before all of that: architecture. Piano. Chess. Basketball and Wing Chun. A vinyl player constantly running — jazz, gospel, musicals — in an engineering household. Sound, design, and technology as one continuous discipline. The lab stays open.
DISCIPLINES / THREE CHANNELS, ONE SIGNAL
Sound
- Music production
- Sound design
- Audio branding
- Post-production
- Podcast production
Sound is information. The most direct path between two minds.
Design
- Visual identity
- Design systems
- Publication design
- Art direction
- Merch & objects
Pattern is the oldest technology. We apply it with modern tools.
Technology
- AI integration
- Tech architecture
- Strategy
- Creative systems
- Publishing platforms
Code is the new notation. We read it, write it, and question it.
“The lab is a structure that assumes the experiment is never finished. That’s not a problem. That’s the point.”